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Results-Driven Strategies

OUR SERVICES

Designed for Growth

I provide done-for-you solutions designed to simplify your digital presence while maximizing its impact.

 

From professionally designed websites to fully managed social media strategies, my services are tailored to save you time and eliminate the stress of handling these critical aspects of your business.

 

I take care of everything, from crafting a visually stunning and high-performing website to developing engaging, strategic content that resonates with your audience.

 

Whether you’re looking to establish your brand online or elevate your existing presence, I ensure every detail is taken care of seamlessly.

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FIND WHAT YOU NEED

Explore our full range of digital marketing solutions designed to help your business grow online. Select a service below to get started.

 

Don't need the entire package? View our individual services and package add-ons.

TRADE SHOW CAMPAIGNS

MONTHLY SEO

WEBSITE
DEVELOPMENT

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TRADE SHOW CAMPAIGN & STRATEGY

Built for brands preparing to exhibit at trade shows or industry events. This one-time campaign provides a complete activation plan — from pre-show awareness and lead generation to in-show engagement and post-show performance analysis.

WHAT'S INCLUDED

  • Audience & Lead Research

  • Identification of target industries, organizations, and decision-makers attending or relevant to the event.

  • Development of outreach templates for email or LinkedIn follow-up.

  • Campaign Planning & Content Development

  • Creation of a full three-month campaign calendar with post topics, captions, CTAs, and ad copy.

  • Keyword and hashtag research aligned to event goals.

  • Ad Strategy & Landing Page Copy

  • Google or Meta ad structure, ad copy, and keyword planning.

  • Copy and layout direction for a high-conversion landing page or QR-based lead capture page.

  • Landing Page / QR Lead Page

  • Conversion-focused page (headline, offer, proof, form, CTA).

  • Form strategy (fields, validation, thank-you flow), UTM conventions, and QR routing guidance.

  • Analytics & Tracking Setup

  • GA4, Tag Manager, and UTM configuration to track all campaign channels.

  • Pre-show benchmark reporting and performance tracking dashboard.

  • Lead Delivery & Wrap-Up

  • Post-show delivery of all leads generated through forms, QR codes, and digital touchpoints.

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Prefer a tailored package? We offer discounted rates when bundling services—let’s build a solution that maximizes value and minimizes cost.

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Disclaimer

MC Digital Agency provides full strategic planning, campaign execution, and analytics for promotional and lead-generation campaigns tied to trade show events. We do not handle booth logistics, vendor bookings, or on-site event management unless explicitly stated in the contract.
All visuals, product footage, and brand materials must be provided by the client or produced under a separate Creative Production Agreement.
Ad spend, sponsorship fees, or paid placements are billed directly to the client through third-party platforms.
MC Digital Agency is not liable for trade show attendance, event performance, or sales outcomes resulting from campaign activity.
Campaign timelines are dependent on client approval of creative materials and access to digital assets.
While we deliver optimized targeting and performance tracking, specific lead volumes, conversions, or ROI cannot be guaranteed.

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MONTHLY SEO

Consistency is key to building an impactful social media presence. Our social media management packages take care of content strategy, creation, and scheduling, ensuring your brand remains active and engaging across platforms.

WHAT'S INCLUDED

SEO is essential for long-term online visibility and organic traffic. Our monthly SEO services ensure your website stays optimized, competitive, and ranked higher on search engines.

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Core SEO Plan 

  • Strategy & Research

  • Keyword research (≤ 20 target terms)

  • Competitor snapshot analysis

  • SEO roadmap + baseline KPI setup

  • On-Page Optimization

  • Metadata optimization (titles, meta descriptions, H1s / H2s)

  • Internal linking & crawl-path adjustments

  • Image optimization + alt-text implementation

  • Technical SEO

  • Site audit (speed, mobile, indexing)

  • Fixes for broken links, redirect chains, and basic schema

  • Reporting & Support

  • Monthly performance dashboard (rank + traffic + insights)

  • 1 hour monthly consultation call

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Purpose:

Establish a clean, optimized, and technically sound website presence for visibility in local and regional search. Ideal for new or small businesses seeking measurable early traction.


Growth SEO Plan

  • Advanced Strategy & Planning

  • Keyword & content cluster mapping (≤ 50 keywords)

  • Competitive gap analysis & SERP landscape tracking

  • Conversion tracking setup (GA4 + GSC configuration)

  • On-Page & Content Optimization

  • Optimization of core pages (≤ 10 priority URLs)

  • Four optimized content pieces / month (blog + landing updates)

  • Structured data implementation (JSON-LD schema)

  • Authority & Technical Execution

  • 4–6 quality backlink placements / month

  • Page speed optimization (Lighthouse score > 85)

  • Technical Crawl Audit + Quarterly remediation

  • Analytics & Reporting

  • Monthly traffic, conversion, and rank reporting

  • Quarterly strategy review & roadmap adjustment

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Purpose:

Scale visibility, authority, and conversions through advanced technical work, content strategy, and link acquisition. Suited for regional / national brands or multi-location businesses.


Authority SEO Plan 

  • Comprehensive Strategy & Consulting

  • Deep-dive keyword research (≥ 100 terms + competitive clusters)

  • SEO architecture blueprint + content calendar (annual plan)

  • CRO audit (A/B testing recommendations)

  • Content & On-Page Optimization

  • 10 optimized content assets / month (blog, white paper, product page)

  • Full-site metadata and copy optimization

  • Advanced schema mark-up (product, organization, FAQ, review)

  • Authority & Reputation Building

  • 10–12 high-authority link placements / month

  • Digital PR outreach + brand mention acquisition

  • Technical SEO Excellence

  • Site migration support (if applicable)

  • Ongoing technical monitoring & fixes

  • Enterprise reporting dashboard (GA4 + Search Console + Looker Studio)

  • Account Management

  • Dedicated Account Lead + Weekly Sync

  • Custom KPI tracking dashboard + quarterly executive report

 

Purpose:

Designed for national brands, e-commerce, or competitive industries needing full-scale SEO integration across content, technical architecture, and link ecosystem.

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Prefer a tailored package? We offer discounted rates when bundling services—let’s build a solution that maximizes value and minimizes cost.

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Disclaimer

MC Digital Agency provides technical, on-page, and content-based SEO services designed to improve organic visibility and site performance. Search rankings fluctuate based on algorithm updates and competitor activity; no position or ranking guarantee is implied or offered.
We do not implement client-side platform changes without written approval or access authorization.
SEO results are dependent on technical site health, hosting performance, and adherence to our content and linking recommendations.
All copy and content materials must be approved by the client prior to publication. MC Digital Agency is not liable for organic traffic changes resulting from algorithm shifts, platform updates, or external SEO interference by third parties. Our reporting is based on verified analytics and tracking tools but may vary due to data delays or sampling differences.

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WEBSITE PACKAGES

A strong website is the foundation of your digital success. Our web design and branding packages deliver visually stunning, conversion-optimized websites that engage visitors and turn them into customers.

What's Included

Core Web Design 

  • Custom Website Design (up to 7 pages)

  • Homepage, About, Services, Contact, plus up to 3 custom pages.

  • Mobile & Tablet Optimization

  • Fully responsive across all major devices and browsers.

  • Core SEO Setup

  • Metadata, image alt-text, sitemap, indexing setup, and Google Analytics/GA4 integration.

  • CMS Setup & Training

  • CMS configuration, 1-hour post-launch training session.

  • Basic Lead Capture Integration

  • CMS configuration, 1-hour post-launch training session.

  • Launch Support

  • 1 week of post-launch quality assurance and minor edits.

 

Perfect for small businesses or startups looking to establish a clean, professional online presence. You'll receive a custom, mobile-responsive website with up to 20 pages, basic SEO, and easy content management. Includes a simple contact form and foundational features to get your brand online quickly and effectively.

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Growth Web Design

  • Custom Multi-Page Design (up to 15 pages)

  • Homepage, Services, Case Studies, Blog, Team, Contact, etc.

  • Advanced UX & Conversion Design

  • High-impact layouts built for lead generation, visual hierarchy, and navigation flow.

  • Content Development Support

  • Copywriting or editing for up to 5 pages; basic blog templates included.

  • Integrated SEO Framework

  • Advanced on-page SEO, internal linking, schema setup, keyword-optimized copy.

  • CRM & Analytics Integration

  • Google Tag Manager, GA4, CRM or newsletter integration.

  • Speed & Performance Optimization

  • Image compression, caching setup, and Lighthouse optimization.

  • Post-Launch Support

  • 30 days of QA, bug fixes, and minor content adjustments.

 

Designed for growing businesses needing advanced functionality to scale online. Enjoy a tailored, high-converting design with up to 40 pages, eCommerce capabilities, enhanced SEO, blog integration, and social media connectivity. Google Analytics setup ensures you can track performance and drive ongoing growth.

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Enterprise/E-Commerce Package

  • Fully Custom Website or E-Commerce Platform

  • Unlimited pages or product listings, custom design, prototyping, and UX mapping.

  • Advanced Development Stack

  • Shopify, WooCommerce, or Webflow CMS with integrated payment gateways and API automation.

  • Enterprise-Level SEO & Analytics

  • Keyword strategy, technical SEO audit, schema, JSON-LD, GA4 + Looker Studio dashboard.

  • Content Systems Architecture

  • Scalable blog, case study library, product database, and category hierarchies.

  • High-Performance Optimization

  • Core Web Vitals tuning, load balancing, CDN integration, image/webp conversion.

  • Accessibility & Compliance

  • AODA/WCAG 2.1 standards for enterprise and public-sector readiness.

  • Ongoing Maintenance & Scaling

  • 60-day support window, optional retainer for monthly updates or SEO management.

 

​Built for large organizations that require a fully custom, enterprise-level website. It features unlimited pages, advanced SEO, complex development (like customer portals and API integrations), and dedicated support to handle high-traffic demands. Perfect for businesses needing top-tier performance, security, and scalability.​​

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Prefer a tailored package? We offer discounted rates when bundling services—let’s build a solution that maximizes value and minimizes cost.

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Disclaimer

All web design and development work is performed according to the approved project scope and timeline. MC Digital Agency is not responsible for delays caused by missing client content, unapproved revisions, or third-party integrations outside the agreed scope. Ongoing maintenance, hosting, or post-launch updates are not included unless the client subscribes to a Website Maintenance Add-On. All Imagery and brand assets must be supplied by the client before build commencement unless otherwise contracted. We implement best practices for security, SEO, and accessibility but cannot guarantee uninterrupted uptime or immunity from external vulnerabilities. MC Digital Agency retains the right to showcase completed work in its portfolio unless confidentiality is explicitly requested in writing. Post-launch modifications beyond the defined QA period are considered new work and subject to additional billing.

Services
Trade Show Campaign & Strategy
Monthly SEO
Web Development

INDIVIDUAL SERVICES & ADD-ONS

Advertising & Analytics (PPC) 

Purpose: Acquire qualified traffic fast, validate offer–keyword fit, and feed your SEO/content funnel with high-intent data.

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Tier A — Essentials (PPC Launch & Learn)
Scope

  • Platforms: Google Ads (Search/Performance Max); optional Brand defense.

  • Account & tracking: Conversion architecture (GA4 + Tag Manager), enhanced conversions, UTM governance.

  • Campaigns: Up to 3 campaigns / 10 ad groups; negative keyword framework; 2× RSA variants/ad group.

  • Assets: 1 net-new high-conversion landing page or CRO pass on an existing page (single layout).

  • Testing cadence: Weekly optimizations; bi-weekly bid/keyword tests; 1 creative iteration/month.

  • Reporting: Monthly performance report (CPC, CPA, ROAS, SGE/“close variants” impact notes) + 30-min review.

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Tier B — Growth (Multi-Network Optimization)
Scope

  • Platforms: Google Ads (Search, PMax, Remarketing), YouTube in-feed; Meta retargeting; LinkedIn optional for B2B.

  • Campaigns: Up to 6 campaigns / 30 ad groups; audience layering; query sculpting; structured experiment framework.

  • Assets: Up to 2 landing page variants (A/B); heatmap & scroll tracking; offer/lead-form testing.

  • Creative: 2 image sets + 1 short video cutdown/month (from supplied footage); 3 headline/copy packs.

  • Testing cadence: Weekly experiments; multi-arm creative tests; budget reallocation model.

  • Reporting: Monthly executive report + 60-min review; Looker Studio live dashboard.

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Tier C — Enterprise (Performance Engineering)
Scope

  • Platforms: Full Google stack + Meta + LinkedIn; feed management (where applicable); brand + non-brand portfolio.

  • Campaigns: Unlimited within strategy; audience RLSA/CRM uploads; incrementality & geo-split testing.

  • Assets: Conversion design sprint (up to 3 landing pages/month); CRO backlog with prioritization; QA pipeline.

  • Creative: 4–6 new assets/month (statics + short-form video cutdowns); headline/copy matrix.

  • Measurement: MMM-ready tagging; offline conversion imports; lead quality scoring loopback.

  • Reporting & cadence: Weekly working session; bespoke dashboards; quarterly strategy roadmap.
    Pricing (CAD)​

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Disclaimer

MC Digital Agency provides campaign setup, optimization, and reporting only. All ad spend is paid directly to the advertising platforms (Google, Meta, LinkedIn, etc.) by the client. We do not guarantee specific impressions, clicks, conversions, or revenue outcomes. Ad approval, policy compliance, and platform-related suspensions remain the client’s responsibility. Creative materials, visuals, and final copy must be supplied or approved by the client before publication. Performance reports are based on third-party data sources that may fluctuate due to algorithm or policy changes.

Socials & Email Marketing

Purpose: Systematic audience development that compounds SEO, captures owned subscribers, and drives measurable actions—no “post and pray.”

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Tier A — Essentials (Presence + Newsletter)

Scope

  • Strategy: Quarterly content map aligned to SEO topics & trade-show calendar.

  • Channels: Choice of 2 platforms (e.g., Instagram + LinkedIn).

  • Posting: 8 posts/month total (static or short carousel), SEO-optimized captions + compliant hashtags.

  • Email: 1 newsletter/month (segmented, value-first; Mailchimp), subject/A-B test, UTM tracking.

  • List growth: 1 lead magnet placement or website capture optimization per quarter.

  • Reporting: Monthly summary (reach, saves, CTR to site, list growth).
     

Tier B — Growth (Content Engine + Lifecycle)
Scope

  • Strategy: Monthly editorial plan; pillar/cluster alignment with SEO; persona messaging matrix.

  • Channels: 3 platforms (e.g., Instagram, LinkedIn, YouTube Shorts/TikTok).

  • Posting: 16 posts/month total (mix of carousels, short video, link posts); asset remixing across channels.

  • Video: 4 short-form edits/month (cutdowns, captions, thumbnails).

  • Email: 2 sends/month (newsletter + campaign), 1 automated welcome/lead-nurture flow (3–5 emails) over first 60 days.

  • Compliance: Segmentation policy enforced; no full-list blasts; UTM + GA4 tracked.

  • Reporting: Monthly performance deck + content learnings; topic-level ROI markers.
     

Tier C — Authority (Media System + Conversion Ops)
Scope

  • Strategy: Quarterly narrative arcs; executive/SME enablement; thought-leadership calendar.

  • Channels: Up to 4 platforms with channel-native assets; 

  • Posting: 24 posts/month total; 8 short-form video edits/month; quarterly micro-campaigns (e.g., event countdown).

  • Email: 4 sends/month (newsletter + 2 campaigns + 1 segment-specific), plus 1 advanced automation (e.g., post-show follow-up with dynamic content).

  • Lead capture: Landing page copy blocks, form logic, progressive profiling; CRM tagging plan (Mailchimp audience/segments).

  • Analytics: Content attribution model (first-touch vs assisted); lead quality scoring with UTM rules.

  • Reporting & cadence: Bi-weekly working session; quarterly strategy review; content backlog & SLA.

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Disclaimer

All visuals, videos, and branded assets must be provided by the client unless a separate Creative Production Agreement is executed. MC Digital Agency does not manage or monitor community interactions — including comments, messages, or reviews — and does not provide customer service through social platforms. Our role is limited to content creation, scheduling, analytics, and campaign performance management. All contact lists used in email campaigns must be consent-based and compliant with CASL, CAN-SPAM, and GDPR. We do not send full-list blasts or mass outreach that violate segmentation or frequency policies. Results depend on external platform algorithms; outcomes such as engagement, follower growth, or sales conversions cannot be guaranteed.​

ADD-ONS & ENHANCEMENTS

Website Maintenance

Purpose: Keep sites secure, fast, and compliant—while enabling small, prioritized content changes without derailing SEO.

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Tier A — Essential Maintenance

Scope

  • Security & uptime: 24/7 uptime monitoring, daily backups (30-day retention), core/plugin/theme updates (monthly).

  • Performance: Monthly Lighthouse review + image compression pass (priority pages).

  • Content support: Up to 2 hours minor updates/month (copy edits, swaps, simple page tweaks).

  • Accessibility: Quarterly WCAG spot-check on top templates.

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Tier B — Advanced Maintenance + Analytics

Scope

  • Everything in Essential, plus:

  • Performance: Caching/CDN configuration review; CLS/LCP tuning on top 10 templates/URLs.

  • Structured data: JSON-LD upkeep (Org, Product/Blog as applicable).

  • Content support: Up to 6 hours/month (new sections, light templates, blog publishing support).

  • Analytics: GA4/Tag Manager governance; event taxonomy; spam/bot filter maintenance.

  • Reporting: Monthly KPI report + change log; 30-min review.
     

Tier C — Enterprise Care (Priority + CRO)

Scope

  • Everything in Advanced, plus:

  • SLA: Priority queue (same-day acknowledgment, 2-business-day typical resolution for standard tasks).

  • CRO: Quarterly test cycle (A/B on key pages; copy/layout tests; test design + implementation).

  • Security: WAF rules consultation; vulnerability scanning; disaster-recovery playbook.

  • Content support: Up to 15 hours/month; new landing pages (up to 2/month from existing components).

  • Reporting & cadence: Monthly executive report; quarterly roadmap.

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Disclaimer

MC Digital Agency provides site monitoring, technical upkeep, and content support under each plan’s defined hours.
Major redesigns, new feature builds, or structural changes fall outside maintenance scope and require a separate project agreement. We are not responsible for downtime caused by hosting providers, third-party plugins, or client-initiated changes. All login credentials and access rights remain the client’s responsibility; we operate under delegated administrative access only. While best-practice measures are applied for security and optimization, no system can guarantee 100 % protection from outages, attacks, or data loss.

Website Add-ons

These services extend any active Web Development or Maintenance plan. Each is priced separately and can be quoted individually or bundled into a custom scope.

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1. Landing Page Design & Build

Purpose: High-conversion pages for campaigns, product launches, or lead magnets.
Includes:

  • Custom layout in existing brand style

  • Conversion-focused copywriting (SEO-aligned)

  • 1 round of revisions

  • UTM tracking setup and basic analytics

  • Mobile optimization
     

2. Additional Website Pages

Purpose: Expand existing site structure without a full rebuild.
Includes:

  • Design & build of internal pages (About, Team, FAQ, Policy, etc.)

  • SEO metadata + alt-text setup

  • Up to 1,200 words of optimized copy per page

  • QA + cross-device testing
     

3. Conversion Rate Optimization (CRO) Audit

Purpose: Diagnose friction points and optimize existing user flows.
Includes:

  • Full UX audit (desktop + mobile)

  • Form, layout, and CTA testing recommendations

  • Heatmap/session analysis setup (Hotjar or Microsoft Clarity)

  • 30-min strategy review
    Deliverable: Audit report + prioritized action plan
     

4. Technical SEO & Performance Upgrade

Purpose: Boost site health, load speed, and crawlability.
Includes:

  • Core Web Vitals analysis

  • Schema markup updates

  • Image optimization + compression pass

  • Broken-link and redirect audit

  • Sitemap resubmission
     

5. Blog Design & Publishing Setup

Purpose: Add or modernize a blog section aligned to your SEO plan.
Includes:

  • Blog index + post template design

  • CMS tagging and category setup

  • Author profile configuration

  • Social share integration

  • 2 sample posts formatted and optimized
     

6. E-Commerce Expansion

Purpose: Add products or collections to an existing Shopify or Wix store.
Includes:

  • Up to 20 products (title, meta, alt text, image placement)

  • Category organization + tagging

  • Shipping and tax parameter review

  • Basic conversion tracking setup
    Note: Custom quoting available for >20 SKUs

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7. Accessibility & Compliance Review

Purpose: Ensure alignment with WCAG 2.2 AA and Canadian AODA standards.
Includes:

  • Accessibility scan + manual review

  • Contrast, alt-text, tab-order, and ARIA validation

  • PDF of required remediations

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8. Analytics & Tracking Integration/Set-up

Purpose: Centralize marketing data into a unified dashboard.
Includes:

  • GA4 + Tag Manager event mapping

  • Google Search Console & Bing Webmaster linkage

  • Looker Studio dashboard (1–3 widgets)

  • UTM governance sheet

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9. Hosting & Domain Transition Support

Purpose: Smooth migration or consolidation.
Includes:

  • DNS record management

  • Email & MX setup coordination

  • SSL re-issuance and propagation tracking

  • Downtime mitigation plan
     

10. CMS Training & Documentation

Purpose: Equip businesses to self-manage updates confidently.
Includes:

  • One-hour live training session

  • Recorded walkthrough (Wix/Shopify)

  • Branded mini-manual (PDF)
     

11. Portfolio / Case Study Build-Out

Purpose: Showcase client work or projects for authority building.
Includes:

  • Custom project template (grid or carousel layout)

  • Up to 5 case studies populated with supplied content

  • SEO + internal linking setup
     

12. Integrations & Automations

Purpose: Connect the website to CRMs, booking tools, or marketing automation.
Includes:

  • Zapier or native API setup

  • Form-to-CRM routing and tag logic

  • Test automation and confirmation flows​

WE CAN

TAILOR A PACKAGE

to suit you

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